In 1939, the British government produced this poster intended to raise public morale as WWII began and thus threatened to reach the shores of England. The assumption that the poster was irrelevant beyond the war meant that it became a hidden gem rediscovered in 2000.
It's now a national presence that's image has spread to other parts of the world due to its eye-catching design and wise message of continuing with the comfort of routine in the face of anxiety and terror.
The other day, I saw a man wearing a black T-shirt bearing the crown and words of the poster. He was a billboard for his fellow Brummies in the tense time of the riots.
